Why would installers of electronic equipment become involved in HVAC?
Katrien Van Overwalle: Fossil fuel prices are skyrocketing, and Flanders has adopted new regulations in the area of ventilation. This is presenting fresh opportunities in the HVAC sector, specifically in terms of renewable energy systems such as heat pumps and solar energy systems. This is especially true for electronic equipment installers, who all too often still assume that the HVAC market involves only installers of plumbing equipment. What is Cebeos brand strategy in terms of HVAC? K.V.O.: As Product Manager, my job is to search out new, very high-quality products. Within the division, we are approaching this very seriously: we conduct an in-depth study of each brand or product before deciding whether or not to take it on. We are also making a strategic commitment to select high-quality brands. Although these brands may not be the cheapest, installers and end customers feel confident about them. In addition, we have opted to offer global solutions and to distribute accessories for
