Why would I want to turn my software into “trialware?”
A. The explosive growth of the Internet and more specifically, the World Wide Web, has made access to product information nearly painless. Because your potential customer now can find out about you and your competitors easily, you need every tool you can get to win the marketing war. Trailware is one such tool. Giving potential users a taste of what your product can do before they buy can be an effective way to avoid disappointment and ensure happy users. Trialware offers more advantages than “cripple-ware” or demos. Cripple-ware limits functionality so someone may not come to fully appreciate your software’s capabilities. Demos are passé: who among us can actually evaluate a product’s capabilities based on a slide show! Hey this is the 1990’s. The down-side of trialware has been the complexity and cost of creating it. The tools were complex and not very user-friendly. But now, thanks to softSENTRY, creating trialware is easy and cost-effective. Developers and software publisher’s can
