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Why would I want to contact a searcher when I’m notified that my cattle match the search criteria of a potential feedlot, packer or buyer?

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Why would I want to contact a searcher when I’m notified that my cattle match the search criteria of a potential feedlot, packer or buyer?

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The primary reason to make contact with a searcher would be to initiate the sale of your cattle or sourcing animals that match their requirements. Business relationships develop over time and often lead to improved information flow-back and potentially bolstered prices for certain cattle characteristics. In time, trust builds between suppliers and buyers which enables them to more effectively find the cattle that work for them and perhaps modify their programs to fit certain demand. Most importantly for the long term is knowing where your cattle are fed, how they performed and graded and this enables you to make changes to improve profitability at the farm and/or feedlot segments.

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