Why would I buy a seminar program that includes a book written by another financial advisor?
The idea behind the book and presentation is that you become the expert to your existing or prospective clients not the author of the book. You are simply using the book and presentation as a means to explain the concept of life and financial goals planning. We have given out numerous books by other financial advisors for our clients to read, some even local advisor authors, and have never had a client leave to go deal direct with them.
