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Why would ConsumerAffairs.com accredit businesses that have complaints about them?

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Why would ConsumerAffairs.com accredit businesses that have complaints about them?

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Our mission is to help consumers make the right decisions. No company, no matter how committed to their customers, is perfect. By accrediting businesses, we help consumers find businesses that are committed to treating customers right. Furthermore, by providing these businesses with a managed process to respond to consumers with complaints, we help businesses engage consumers when there is a problem.

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