Why would ARM choose a start-up company to be its lead partner on a new core development?
Luminary Micro’s founders have enjoyed a professional relationship with ARM principals for many years. Based on past successes and established reputation, ARM was confident of our ability to bring Cortex-M3 to market successfully and quickly, and to rapidly proliferate new products to drive Cortex-M3 into the heart of the embedded microcontroller market. Having introduced 19 Stellaris microcontrollers in just three months validates our reputation.
