Why would an experienced sales manager look to a marketing consultancy?
Because every experienced sales manager knows that, to achieve or exceed targets, all resources need to be harnessed and pulling in the same direction. Where MRM helps is by bringing a fresh pair of eyes to old problems. It devises new business campaigns, fine-tuned to ensure shorter sales cycles and increased customer profitability. As a result, the sales manager approaches the market in a more scientific way, with a greater chance of exceeding sales targets.
