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Why would an artist use the hoooka versus using their own website or iTunes?

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Why would an artist use the hoooka versus using their own website or iTunes?

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The hoooka allows artists to maintain their existing structure online a hoooka can be added to an artists social networking page, existing site, or simply exist on the indie911 network, as well as a campaign alongside a presence on iTunes. The hoooka is not competitive with iTunes. The hoooka empowers fans to share in the commercial success of marketing and selling the work of their favorite artists.

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