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Why would a traditional distribution deal be a result of a venue as ubiquitous as a Web broadcast?

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Why would a traditional distribution deal be a result of a venue as ubiquitous as a Web broadcast?

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To tell the truth, we’re not sure how this will evolve. Right now the most we can do is put films on the Net and give them exposure. In the future this might be the best way for distributors to find out (and screen) new films.

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