Why would a person or business choose to Bank with a Community Bank rather than a large national bank?
Both types of banks provide important roles in the community. A good comparison would be a large big box store versus a smaller specialty store. When you go to a big box store, you have generic products, limited flexibility. On the other hand, when you go into a smaller specialty store, you may be greeted by the owner, who takes time to understand your needs. Often times you are able to find a better quality product and the service typically exceeds your expectations. The same analogy applies to community banks. Successful community banks have learned to go above and beyond what is expected, with bankers knowing and understanding their customers and serving as trusted advisors. Bank of Utah strives to help each customer be successful in the long term, but sometimes that requires making responsible decisions like declining a loan. Declining a loan or suggesting a product that may not be the most profitable for the bank but is the “right product” for the customer might mean that we earn
