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Why would a museum open a store in a mall or other shopping district outside of the institution?

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Why would a museum open a store in a mall or other shopping district outside of the institution?

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Museums that open off-site stores usually gain increased exposure for the institution and a wider audience for their products. The ultimate success of an off-site store depends on many factors similar to other retail operations such as location, product mix, effective marketing and so forth. If you have additional questions about museum stores or the museum retail industry, contact Stephanie Peters, senior manager for communications, at (303) 504-9223 x14.

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