Why would a development team need psychologists? Why not have the designers watching the game testers instead?
Zeno Colaço (Sony Computer Entertainment Europe) Session Title: “From Pitch to Publish: Getting the Deal” In his current role as Vice President, Publisher & Developer Relations at SCEE, Colaço is responsible for the day-to-day management of SCEE’s European licensee community that has over 250 active developers and 40 publishers on the PS2 alone. This includes licensee relations, product planning and the development of strategic partnerships. Colaço and his team are a focal point for emerging talent and new businesses looking to break into interactive games. What was your talk about? My talk tried to give some guidance to developers about what I think publishers want in the next big games, and tried to coach developers on how to pitch their title to publishers. Granted, that’s slightly outside my general remit, being Vice President of Sony’s third party division, [which] really looks after the platform edge. How often do publishers try to look beyond the presentation to see what value i
Related Questions
- As part of the JDD development process, a team member should have their job title updated. Who decides what a job is to be called, the line manager or Human Resources?
- Why would a development team need psychologists? Why not have the designers watching the game testers instead?
- How has the development team size grown from Forza 1 on Xbox to Forza 3?
