Why would a consumer use Kodak Bright White Inkjet Paper instead of plain “copier” paper?
Consumers choose Kodak Bright White Inkjet Paper over plain copier paper because of superior image quality. Bright White Inkjet Paper does not have the dingy, off-white utility grade paper effects, and the fluorescent properties of the Bright White Inkjet Paper and the high contrast between the ink and the paper make a noticeable difference. For information about brightness testing, see TIB4286 , Measuring Brightness on Kodak Bright White Paper.
