Why would a Company want a non-geographic number (NGN)?
Companies use NGN for lots of different reasons. Here are some of the main benefits: • Portability – From time to time companies move premises and it’s not always possible to keep existing telephone number(s). For any organisation changing telephone numbers can be a nuisance – new company literature, signage, notifying customers etc. Using an NGN means you should never have to change your telephone number(s) again*. You would simply need to change where your NGN(s) point. • Monitor Marketing – Multiple NGN can be set up to point to a single telephone number. This gives you the opportunity to use different numbers for individual publications / promotions – allowing you to measure the effectiveness of your marketing. e.g. a company could use a different NGN in their Yellow Pages advert, to the one on their website. Our Call Reporting service would enable you to see how many calls were received to each number over a given time period. • Call Routing – NGN can help you to control where and
