Why would a client hire a coach and then resist?
The human mind is idealistic, but when the reality of the commitment sets in, the mind doesnt really want to change. Many people try to change everyone else around them without going through the discomfort of transition for themselves. Change is difficult because it involves developing new thoughts and behaviors. It challenges ones perceptions, beliefs and memories, and requires going through a transition period. Coaches are a big help in this area. Thinking about the development of top-performing athletes, one can see the valuable role of a coach.
