Why Worry about Accepting Credit Cards at All?
It”s important that you are able to accept credit card payments from customers, however, even if you aren”t feeling up to getting a traditional merchant account right now. It”s been proven that businesses that except credit cards experience higher sales than those that do not accept credit cards. In fact, some companies have reported an increase of 50 to 400% in sales once they began accepting credit cards as a payment method. It also helps to establish a professional image- and for some potential consumers, it generates a feeling of trust. (“If the business is established enough to accept credit cards, they”re a quality business that I should shop with”!) Home based businesses and online businesses can take advantage of a third party credit card processor instead of going directly with a merchant account if they wanted to. It allows a business to determine how many customers will make purchases with credit cards, as well as determine if more or higher sales come as a result of acc
