Why will the Saturn brand of automobiles be closing?
Saturn LLC is a subsidiary of General Motors Company, established on January 7, 1985, in response to the success of Japanese and German small-car imports in the United States.[1] As a “different kind of car company,” Saturn operated outside the GM superstructure for a time, with its own assembly plant in Spring Hill, Tennessee, unique models, and a separate retailer network.[2] On September 30, 2009, General Motors said it will shut down the Saturn unit after Penske, citing uncertainty over whether it could supply the vehicles, backed out of plans to acquire Saturn 1982-1990: Formation Alex C. Mair began discussions of a revolutionary new, small-car project codenamed “Saturn” in June 1982. In November 1983, the Saturn idea is publicized by General Motors’ Chairman Roger B. Smith and General Motors’ President F. James McDonald. Twelve months later, the first Saturn demonstration vehicle was revealed. On January 7, 1985 the Saturn Corporation was officially founded.[4] [edit] 1990-2000:
