Why will The Hoff Alert be sent after 75,000 sign ups?
We reckon that 25,000 signs up should enable us to get the Mighty Hoff into the top 10. Over the last 10 years, sales of 25,000 have been enough to guarantee a top 10 spot – but in recent years this figure has declined and in 2003, just 13,000 were required on average. So even if only half of those who sign up for the Hoff Alert actually go and buy “Jump In My Car”, we should still be in for a top 10 spot.
