Why will NUON be successful when so many other new gaming and interactive platforms have failed?
NUON will succeed by becoming a standard feature embedded in the next generation of consumer video entertainment products. To date in the United States, video game market penetration reaches approximately 30 percent. By comparison, consumer video entertainment products, such as TVs, VCRs and cable boxes, have nearly all achieved total market penetration. It is projected that digital consumer video entertainment products will replace their analog counterparts, and achieve total market penetration within the next five to ten years. The NUON technology is designed to be embedded inside the next generation of digital consumer video entertainment products. And it’s through this vehicle of digital video entertainment, that NUON will achieve a very high market penetration.
