Why will a pURL campaign increase my direct mail marketing response?
With a traditional direct mail campaign, you include a brc, a toll-free phone number and a generic link to a generic web site. Results are generally so-so (yes, we know that “so-so” is not statistically accurate, but you get the picture). By incorporating pURLs into your direct mail marketing, rather than sending your prospect to the same old generic web page that you send every prospect to, you can send him to a completely customized page that is personalized just for him. And better yet, the personalized url web address contains his own name! People respond to their own names. In fact, medical studies have proven that the human brain actually reacts differently when a person hears his own name. Now, we’re not doctors, and we’re not even going to pretend to understand any of the medical mumbo jumbo, but if you’re really interested, you can check out a medical synopsis right here (pdf document will open in a new window).
