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Why were the Every Woman and Every Man multi-vitamins reformulated?

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Why were the Every Woman and Every Man multi-vitamins reformulated?

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In early 2010, New Chapter launched a newly reformulated series of Every Woman and Every Man multi-vitamins. Driving the reformulation was the desire to incorporate the latest innovations in whole-food nutrient sourcing, update nutrient levels based on the most current science, deliver more herbal support, and enhance compliance by reducing the number of tablets required per serving. Examples of these changes include: • An increase in the level of probiotic vitamin D3 in all multi-vitamins from 400 IU per serving to 1000 IU which is the amount of vitamin D most nutritional experts now believe is required on a daily basis for maintaining healthy blood levels • The addition of Lithothamnium, a sea algae featured in our Bone Strength Take Care, as a whole-food source of bioavailable calcium and magnesium • The addition of MenaQ7, the only clinically researched form of vitamin K2. Vitamin K2 is now understood to be essential for proper calcium utilization throughout the body. • A change in

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