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Why were Millennium Fabrics developed?

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Why were Millennium Fabrics developed?

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Milliken & Company realized a market need for a fabric that has the durability of vinyl, but with a soft textile hand. To meet this need, they challenged Milliken chemists to develop an upholstery fabric that felt like fabric, but would resist moisture and difficult stains. The chemists met that challenge by developing Millennium Fabrics.

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