Why were Extended Validation SSL (EV SSL Certificates) created?
Maintaining trust and confidence are keys to online business success, but what’s the easiest way to raise web site visitors’ trust and confidence immediately? It’s simple: let their browsers recommend you by turning their address bars green. Extended Validation (EV) SSL certificates do this. Easy to order and install, this quick solution improves web site visitor confidence by making your web site or web store look immediately legitimate when viewed on any major browser.
Extended Validation SSL Certificates were created in direct response to the rise in Internet fraud, eroding consumer confidence in online transactions. In 2005, 84% of respondents to a Forrester Research study said they don’t think retailers are doing enough to protect their customers online and 24% did not make purchases online due to security concerns. (Lauri Giesen, “Hand-holding: Fraud-weary consumers look for the seal of approval,” Internet Retailer, March 2006.) Before customers share their confidential data online, they want proof of identification from a trusted source. The Extended Validation SSL Standard raises the bar on verification of SSL Certificates and enables visual displays in high security browsers.
