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Why were changes made to the Adobe volume licensing discount level structure with AVL?

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Why were changes made to the Adobe volume licensing discount level structure with AVL?

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Changes to the discount levels and point changes were made to more accurately reflect Adobe’s volume licensing customer purchases today and in the future, and to allow Adobe to reward its most loyal customers — who purchase large quantities over time — with additional discount opportunities. The ability to accumulate points with server-based products in a later phase of AVL will enable volume licensing customers to more easily achieve the new point level thresholds of the AVL discount level structure.

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