Why wasn the “Wanted” game announced until after the film’s release?
The game was never meant to be announced before the movie. This was a strategic choice on Universal’s part to help gamers understand that the game is independent of the film, which is the way Universal treats the games based on its franchises. The game comes first, and you can see that commitment to quality in [previous titles] “The Thing,” “Riddick” [“The Chronicles Of Riddick: Escape From Butcher Bay”], “King Kong” and “Scarface.” There was a core understanding that “Wanted” would be an awesome game because the universe [director] Timur [Bekmambetov] created from [writer] Mark Millar’s graphic novel was a place that gamers would want to play in. I hate the term “fantasy fulfillment,” but I suppose it does that as well. I just wish there was a better term for saying, “I want to do all the badass stuff the guy in the movie is doing!” If the movie had not done well at the box office, would the game still be coming out? Lucky for us, that didn’t happen. I doubt we would have stopped prod