Why Was VIPER Created?
The Viper Story began in 1992. Chrysler Corporation was close to bankruptcy. The Company that recovered from its early 1980’s financial problems was once again in trouble. Chrysler, while known for building highly reliable vehicles was troubled because their vehicles were bland. Looking to install a ‘cool’ image into the automaker, the Dodge Viper Concept Car (that was toured around the country at Auto Shows in 1989) was put into production. This vehicle gave the company an image booster and a much needed enthusiasm throughout management. Late in 1992, Chrysler brought in Paramount Studios to help promote their new sports car. Paramount agreed to develop a television series around the Dodge Viper Sports Car for prime time television. Chrysler saw this opportunity to promote their cars as fun vehicles and eliminate their reputation for stodgy cars and trucks. The first season of VIPER was filmed in early 1993, but then stalled because of several complications. The show was originally de
