Why was there a Camaro color called “Hugger Orange?
It started for the 1969 model. It was the marketing nickname for the ’69 Camaro, appearing in magazine ads and commercials. It was in reference to the cars handling characteristics (it hugs corners… so it’s the hugger!), which are needy by today’s standards, but for the period it was one of the best handling American cars you could buy. GM advertising used the hugger promotion to offer special color combos with hugger orange paint and an orange and houndstooth interior. Of course the ’69 Indy Pace Car had hugger orange stripes.
