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Why was the performance ratio, usually known as charitable performance or charitable efficiency known in the article in Charity Finance as the performance ratio?

April 26, 2017Article charitable charity efficiency Finance known PERFORMANCE ratio usually

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Why was the performance ratio, usually known as charitable performance or charitable efficiency known in the article in Charity Finance as the performance ratio?

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A. The then editor of the magazine was concerned about the reaction to the article in her publication. She wanted the name to be changed prior to publication going ahead.