Why was the isee2 technology developed?
A diamond is one of the most beautiful gems gifted by nature. While most labs are adept in grading the rarity factors of diamonds, such as color and clarity, hardly any credible technology was available to grade the most important aspect of a diamond, its beauty. This technology was developed solely keeping the interests of the consumer in mind. The main purpose was to enable the customer to compare the beauty of two diamonds side by side objectively without being misinformed or biased by anybody else. The technology helps in eliminating the confusion, guess-work, and the intimidation some consumers feels when purchasing a diamond.
