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Why was the IEEE Blue changed from Reflex Blue to the new IEEE Blue (PMS 3015)?

April 26, 2017BLUE changed ieee Reflex

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Why was the IEEE Blue changed from Reflex Blue to the new IEEE Blue (PMS 3015)?

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The original “Reflex blue” is among the most common (and consequently indistinctive) of corporate blues. The goal was to develop something more muted but still identifiable. The new IEEE blue, along with the bright colors of the new color palette, give the sense of forward-movement, energy and innovation. This palette also allows for flexibility in brand communications where sub-brand, cultural, or product distinction is warranted.