Why was the first half of series four broadcast before 7 o’clock?
This decision was an experiment by the BBC (initiated by the then-head of BBC1 Peter Fincham and not, as suggested by some of the louder voices in fandom, his temporary replacement Roly Keating) to see if they could kick-off the evening with a big audience and then retain the bulk of it for later – especially given where ITV have scheduled one of their own big-hitters, Britain’s Got Talent. Whilst Doctor Who’s audience did decrease after a huge opening couple of weeks on overnights, the following show – I’d Do Anything – greatly benefited from having such a strong lead-in. A 6:20 start for Doctor Who does make sense to the BBC because it increases the amount of Saturday night that the BBC have a ratings lead over ITV. Having Doctor Who on at seven o’clock is good for Doctor Who but, from the BBC’s point of view isn’t as good as having two shows – Doctor Who and whatever follows it – beating their ITV opposition instead of Doctor Who winning its later slot but whatever precedes it getti
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