Why was Tell Toledo created?
We believe that there is a public need to have one central touch-point where information and press releases can be distributed to media outlets and more importantly, directly to the public. Previously, maintaining and sending hundreds of emails and faxes has proven both to be both tedious and time consuming. The New Way: This is what we call “Ground Up Media”. This is where you, a member of our community, play a role. You can become a publisher of your information directly from the ground up vs. old “Top Down Publishing” techniques. Here is your chance to contribute and shape Toledo news and information directly. The Old Way: With “Top Down Publishing” one had to submit a press release to a writer, have it accepted, then approved by an editor (the Top metaphor). This antiquated process involves too many steps and too many gatekeepers of news and information. Most print media has a very limited life (1 day in most cases) and has limited content space.
