Why was SEGA inspired to create a web game portal and social network?
PlaySEGA was born out of the SEGA Network Group. We manage most things online for the company to include all of our great websites, online marketing assets, opt-in databases, email campaigns and recently help launched our new MMO Soccer Game – Football Manager Live, developed by the world famous Sports Interactive. We’ve always been huge fans of creating and seeding mini web games to help promote mainstream SEGA games and we thought it would be cool to create a portal to host all of these. (Some of the click-through rates that these mini web-games generate are phenomenal ). From here we started to research many of the other great mini web portals that are out there to better understand this market place and to see how we could position ourselves a little differently. One of the things we learnt very quickly was that many of the web games we had created as marketing tools to promote SEGA titles lacked the depth to be defined or enjoyed as a “true portal” mini web game. This then inspire
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