Why was my household selected for the Arbitron Ratings research study?
Your home was selected by Arbitron’s sampling process that statistically represents the total population of your community. Arbitron selects only a few people because it’s just not possible to ask everyone. Although your neighbors may live in the same block or area, they differ from you in many ways. Your household’s participation ensures that the ratings represent all of the people in your community. That’s why you are so important to Arbitron.