WHY WAS McSPOTLIGHT CREATED ?
What are you trying to achieve? McSpotlight was created for several reasons: • to provide a free, globally-accessible library of information about McDonald’s for use by students, journalists, researchers, parents, politicians and anyone wanting to find out the truth about McDonald’s, McLibel and multinationals. • to support the heroic efforts of campaigners around the world attempting to expose the realities behind the glossy public images of multinational corporations. • to show McDonald’s and the world that legal action and bullying by big business in an attempt to censor and silence critics (as in the McLibel trial) will not be accepted, and to show that such attempts can only fail now that the Internet provides an open and uncensored forum for the public. • to demonstrate to other progressive campaigners that the Internet provides a new forum that need not rely on the attention of the traditional media – which invariably fails to fully cover progressive campaigns.
What are you trying to achieve? McSpotlight was created for several reasons: • to provide a free, globally-accessible library of information about McDonald’s for use by students, journalists, researchers, parents, politicians and anyone wanting to find out the truth about McDonald’s, McLibel and multinationals. • to support the heroic efforts of campaigners around the world attempting to expose the realities behind the glossy public images of multinational corporations. • to show McDonald’s and the world that legal action and bullying by big business in an attempt to censor and silence critics (as in the McLibel trial) will not be accepted, and to show that such attempts can only fail now that the Internet provides an open and uncensored forum for the public. • to demonstrate to other progressive campaigners that the Internet provides a new forum that need not rely on the attention of the traditional media – which invariably fails to fully cover progressive campaigns. You really think
