Why was it so difficult and time consuming [7 years] to develop to Soil Association standards?
It would have been the easiest R&D project in the world for us to create a line of organic skincare using just oils and butters which only need melting together. However, we recognised this approach would not cater to all skin types and skin issues. This concept is suitable for oil-deficient skin conditions for a period of time, but for skin to function in a healthy manner, it really does require a balance of oil and water. As soon as you introduce water you need to include emulsifiers AND an effective preservative system. Here lieth the problem for a lot of Companys when trying to formulate to stringent organic health and beauty care standards, where mainstream ingredients traditionally used for these purposes are not permitted.
