Why was it necessary for Hilton to develop a completely new system?
A – As technology solutions continue to evolve, Hilton wanted a software that fully supports all aspects of the transactions cycle. It has always been our intent to integrate the on-line Catalog Shopping, Order Guides, Requisition, Purchase Order and Receiving steps within the transaction cycle. Birch Street delivers the means to fully integrate these steps and will eventually link these processes to the Fulfillment of orders (Change Orders and Return Merchandise Authorization (RMA)).