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Why was it important for Madewell to open a S.F. location?

April 26, 2017location madewell s.f

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Why was it important for Madewell to open a S.F. location?

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“It’s important because it’s a Madewell kind of town. There’s a lot of classic here, there’s a lot of Haight-Ashbury here, there’s a lot of Mission here, there’s a lot of everything going on in San Francisco and there’s a great appreciation for fashion in this town.