Why was CoverShots™ invented?
A. CoverShots™ was invented in the mid-1990s by the original company’s founder, Mark Bolton. Mark developed a Type II skin cancer on his forearm, which according to dermatologists, is a typical location for skin cancers to appear on golfers. Mark enlisted the aid of the Schools of Architecture and Engineering at Mississippi State University, as well as golf business advice from faculty and staff at MSU’s nationally-renown School of Professional Golf Management to help develop his idea. The first CoverShots™ was formally unveiled to the golf world at the 1997 PGA Merchandise Show.
