Why was Chronos produced?
Over the past 10 years sustainable development has become a familiar term in the business community, associated with leading organisations. Many Fortune 500 companies now recognise the importance of sustainable development, yet few have managed to make it part of their everyday thinking and practice. Company visions, principles and policies play an important role, but more is needed to move sustainable development into the heart of the organisation – its employees. Real opportunities await those companies willing to embrace sustainable development, and yet the topic is not easily communicated. That is why we have developed Chronos – a concise, motivating e-learning tutorial on the business case for sustainable development and business social responsibility. A sound sustainable development strategy can create business value. It can improve the financial performance of a company, reduce its operating costs, enhance its brand image and reputation, and improve its productivity. And of cour
