Why was Bansko chosen as the location (as opposed to Borovets/ Pamporovo/etc.) for the Kempinksi?
Bansko has potential, a future. We had a successful winter. Summer is currently very low, but it will become an all-season resort (especially with the golf courses under construction) in two years, I should think. Basnko was chosen because Basnko is an upcoming desitination in Bulgaria. There’s a lot of construction going on. We at Kempinski wanted to be pioneers, to get here before all the other (luxury hotels) come. Here, there’s the possibility for luxury tourism, especially in winter. It’s like Austria and Switzerland, especially the ski facilities. The village itself still has to improve, because the infrastructure is not good. The streets we have at the moment are bad. This has to be improved as soon as possible. But I see improvements everywhere. The streets are improving. Before (the city) was just filling the potholes, and after the winter, the holes were coming back. Now they’re redoing the whole streets. This will last. What are the attractions of Bansko? Negatives? The ski
