Why visual metaphors work?
Metaphors visually enhance the subject at hand. Metaphors make you think, inviting you to analyze how two subjects relate. On the web, visual metaphors can enhance content and a site’s purpose dramatically. This works magnificently if you seek to capture the attention of an audience for more than a quick glance. A metaphor consists of two main parts: the tenor and the vehicle. The tenor is the subject to which the metaphor is applied. The vehicle is the metaphorical term through which the tenor is applied. These two parts come together to reach a point of similarity known as a ground. 1 In a world where many websites embrace simplicity by providing content in an easy to digest format, visual metaphors will always steal the spotlight. While you have a visitor’s attention, give them a reason to stay and mull over an idea. Why not make your audience think? Here are 7 excellent examples of metaphors at work on the web.
