Why Video Sharing?
When an experience is encoded in video, displayed, commented upon, and favorited by the viewers, a social media circuit is completed. In certain cases, the engagement is to maintain existing relationship, while in many others it is to create or negotiate new ones. The trend of Video Blogging is not popular amongst just your wannabe artists. Companies are serious about it too, and strategically decide the content, quality and message conveyed through these video blogs. But, once the video are created, edited and uploaded, where do you go from there? In the next section, I will try to explain the insights from YouTube Stats, (the most popular social networking video sharing site) and what companies can learn from it. Use Case – ABC News Channel ABC News is the official news channel on YouTube, where they share video clips from some of their shows. The graph below (via ObjectiveMarketer) illustrates the viewership and other stats of all the videos uploaded on the ABC News Channel.
