Why using a sourcing company rather than buying directly to the Chinese suppliers?
You would think that purchasing directly to the manufacturers would be cheaper, however it could cost you way more at the end. You have to consider that sourcing companies usually have strong relationship with suppliers and can negotiate very cheap prices. Sourcing companies understand the Chinese culture and make sure that what you ask is what you get, you would be surprise sometimes of how different the products you wanted are different in reality than what you had in mind. Another important point is that if the sourcing company is in China, then it is able to control the quality or solve various problems that might occur during the production and delivery of the goods.