Why use travel incentives?
Travel is considered to be the most desired and effective reward. During a recent email survey, the majority of all respondents said that travel incentives are the most effective, as compared to cash or other merchandise incentives. Vacation Incentive Programs carry a far higher perceived value than using a conventional marketing program such as 25% off regular price, etc. It is amazing how many times we have seen these programs in place only to witness average or even poor sales results. Offering the high-perceived value of a vacation instead of a discount is more effective and produces positive and dramatic results. Effective incentive programs can produce multi-million dollar returns and help to increase sales and profitability.
Related Questions
- Do you intend to do introduce any incentives for greener travel along with the proposals? For example, perhaps a couple of eco-friendly cars which people can rent by the hour?
- What is the advantage of individual travel incentives over group travel?
- Why are travel incentives preferable to cash or merchandise?
