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Why use the phrase “Choose Life” if the license plate raises funds to support adoption?

April 26, 2017adoption choose life funds license phrase plate raises support

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Why use the phrase “Choose Life” if the license plate raises funds to support adoption?

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A. Choose Life, Inc. did a poll and found that potential buyers of this plate wanted the phrase “Choose Life” 2 to 1 over all other combinations of phrases. Since we are trying to raise the most funds possible to support the cause of adoption, it was an obvious choice to use the phrase that was close to our cause and would sell the most plates.