Why use the NCOALink service?
The NCOALink service helps you keep in contact with your customers. The national annual move rate is estimated at 17%. The value of NCOALink processing varies with how frequently you contact your customers, the type of customers you mail to, and what class of mail you use. 1. Class of Mail. There is a Move Update Requirement for First-Class™ mailers who want to receive postage discounts. Of the options to meet this requirement, the NCOALink service tends to be the most cost-effective. Standard Mail® that is not deliverable is discarded unless an endorsement is used on the mailpiece. By using the NCOALink service on your Standard mailing, you will reduce your wasted printing and postage costs as well maintain contact with your relocating customers. 2. In some cases your customers are specific to your products or services, such as hobby or career related mailings. In other cases, your customers are specific to geographic location, such as a hardware store or grocery store. If your custom
