Why use the analogy with the environment and the Al Gore film?
A. As others have pointed out the animation is a pastiche, but it is intended as a respectful one. Hence the message in the opening segment that the debate about environmental pollution is now a mainstream one, despite being, as Al Gore stated, An Inconvenient Truth. Yet this issue of irrelevant press release emails, which is clearly FAR less important, is one that we in the PR world seem to avoid tackling. The issue raises its head every so often, as it did earlier this month, but the debate, if any, that follows is limited, rarely constructive and often fails to acknowledge the scale of the problem. Indeed, what is reasonable for both senders and recipients to expect from each other or how they might better interact is rarely addressed. The tough one – how it could be solved is not really discussed and never (to our knowledge) in a broad church, mainstream, environment. So nothing really changes. Yet dealing with this issue is arguably the equivalent of “turning off the light” in an
