Why Use SMS Text Messaging?
SMS (Text Messaging) is a breakthrough communication medium as evidenced by its phenomenal growth year after year.As of June 2008, over 75 Billion text messages are sent every month compared to just 18 Billion in December 2006. That number has grown by 250% each year for the last two years.To validate the future growth within the channel, just two years ago, Verizon Wireless anticipated the number of text messages sent by their users on their network to grow nearly 5x from 400mm per month (in July 2005) to over 2 billion per month – and that is just over Verizon Wireless.SMS is also the only universal mobile platform for the masses. It does not require special downloads as it is already available on over 98% of all cell phones. US Mobile Content Market = 68.7 million text users.86% of the US owns a mobile phone 265 Million mobile phones users 240+ Millions text enabled handsets 65 Million text and web enabled phones 72.2% of wireless users have paid for SMS packages. What it Means for
