WHY USE PSEUDONYMS (PERSONAS) FOR TQR STAFF?
Three words: marketing, marketing, marketing. Not only is TQR after a healthy share of the ‘serious’ reading public, it also wants to appeal, in part, to gamers and/or comic book enthusiasts who enjoy ensconcing themselves in an alternate universe, where a man named Rorschalk wields the power to OK or nix a venture with a few strokes of his keyboard, thereby making a mortal enemy of his subordinate, yet equally devious, Boligard Doomey, who may attempt to exact some kind of revenge in the following quarter or quarters to come [revenge is a dish best served cold, remember]. If TQR can appeal to these people along with those who are purely capital gains enthusiasts, then market share stands to be greatly increased. TQR is first and foremost about capital gains, but also realizes the process of getting to that designation can be just as interesting. The use of pseudonyms also gives staff the psychological cover it needs to act in their own best, self interest without feeling too, too bad
